Assistant PSP IG Officer (Digital)

Location: Nairobi, Nairobi County, Kenya

Employment Type: Full-time

Level: Entry Level

Company Description:

UNHCR, the UN Refugee Agency, is a global organization dedicated to saving lives, protecting rights, and building a better future for people forced to flee their homes because of conflict and persecution. We lead international action to protect refugees, forcibly displaced communities, and stateless people. We deliver life-saving assistance, help safeguard fundamental human rights, and develop solutions that ensure people have a safe place called home where they can build a better future. We work in over 130 countries, using our expertise to protect and care for millions. UNHCR’s greatest asset is our workforce. We work with passionate, talented, and creative individuals who want to use their skills for good. Thanks to people like you, we can develop solutions that enable people who have been forced to flee to restart their lives and build better futures.

Job Description:

The Assistant PSP IG Officer (Digital) will be responsible for engaging online audiences and driving African regional IG campaigns to acquire new regular giving and one-off giving donors and retain them as long-term contributors. The incumbent will work towards meeting the financial targets set for Africa Regional Office on Individual Giving (IG).

Hiring Job: Content Writer

Key Responsibilities:

Monitor digital fundraising channel budgets and income and ensure that digital budgets are being used effectively to meet long and short-term fundraising KPIs. Ensure accurate reporting and monitoring.
Optimize all aspects of digital fundraising and marketing, including paid/organic media approaches, crowdfunding, social media fundraising, influencer fundraising, lead generation, and conversion campaigns.
Develop new testing strategies and optimization mechanisms to ensure effective growth and positive ROI.
Develop the strategy and execution of digital marketing in key countries – South Africa, Kenya, Mauritius, and Nigeria.
Set up digital marketing tests (including the set-up of infrastructure and tagging), manage and optimize paid media activities, monitor fundraising results, and optimize paid marketing activities.
Build and implement conversion strategies to convert non-financial supporters into donors.
Ensure digital fundraising opportunities are effectively capitalized on during emergencies and key media moments within 24 hours of receiving the green light from HQ.
Work closely with the agencies, constantly seek new fundraising channels, and fully utilize the existing channels to help achieve the ROI and the income target.
Support with the development and coordination of regional digital campaigns and initiatives for lead generation and donor acquisition.
Follow and identify digital trends and tools that can impact UNHCR’s digital engagement approach in Africa.

Assist in developing annual plans and investment applications for digital marketing activities.
Work closely with the donor development function to maximize retention income through the delivery of excellent and timely engagement via appropriate communication tools.
Support with establishing strategies and execute activities for donor development program including OO -> RG conversion, RG gift upgrade, and lapsed donor reactivation to maximize retention income.
Produce regular reports on key metrics, analyzing and interpreting trends and providing actionable insights.
Perform ROI analysis to evaluate the efficiency and draw learnings from all fundraising campaigns.
Analyze user behavior, conversion data, funnel analysis, and multi-channel attribution.
Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimization tests, both on-site and campaign-based, to grow donations.
Create digital donation landing pages on time and keep maintenance activities.
Constantly conduct A/B or multivariate tests on digital landing pages, advertising assets, and digital content to improve results and cumulative conversion rates.