Job Title: Digital Marketing Specialist (Remote)

Company: Authority Brands

Industry: Consumer Services

Location: Remote

Experience Level: Seniority level: Entry level

Employment Type: Full-time

Job Functions: Marketing, Sales

Enhance Your Job Application with Wibblex Jobs Membership:

Revamp your job application with the Wibblex Jobs Membership, designed to assist you in crafting compelling CVs, cover letters, and LinkedIn profiles. With monthly renewals, this membership ensures continuous support, enhancing your job search. Leverage the benefits of Wibblex Jobs Membership.

Job Description

Authority Brands Inc., headquartered in Columbia, MD, is a prominent provider of home services, fostering brands that propel the success of our franchisees while enhancing the lives of homeowners and our employees. We are currently seeking a remote Digital Marketing Specialist to play a crucial role in driving key marketing initiatives and advancing the company’s mission and goals.

Responsibilities

• Develop and execute data-driven paid marketing campaigns across various platforms.
• Manage and optimize B2B paid campaigns.
• Collaborate with cross-functional teams to define lead generation goals and strategies.
• Work with external partners, agencies, and vendors to maximize performance and ensure digital marketing efficacy.
• Create and manage engaging ad creatives, landing pages, and conversion paths.
• Implement A/B testing and data analysis to refine ad copy, design, and landing page elements.
• Continuously monitor, analyze, and optimize campaigns to improve performance and ROI.
• Track and report on key performance metrics, providing regular insights and recommendations.
• Assist other Marketing teams with end-of-month billing and reporting needs.
• Provide ongoing support through regular paid campaign audits and industry research.
• Stay up-to-date with industry trends, algorithm changes, and emerging platforms.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum 2 years of lead generation and/or paid campaign marketing.
• Proven experience in planning, executing, and optimizing paid marketing campaigns.
• Experience with data visualization tools like Looker Studio, Microsoft PowerBI, or Tableau.
• Proficient in Microsoft Excel, including the ability to use formulas and generate tables and visuals.
• Google Ads certification a plus.
• Creative mindset and the ability to craft compelling ad copy and design elements.
• Basic knowledge of HTML/CSS, CRM platforms, and website or landing page creation a plus.
• Strong attention to detail, organization, and multitasking.
• Results-oriented, analytical, and a problem-solver.
• Excellent written and verbal communication skills.
• Comfortable working in a remote environment, multi-location experience a plus.

Benefits

• Competitive salaries and a full benefits package.
• PTO and paid holidays.
• 401(k) retirement plan.
• Remote work flexibility.
• Ongoing professional development opportunities.
• Supportive and collaborative team environment.

Apply Now

Join our dynamic team by applying today. Take the next step in your career with Authority Brands.