Job Title: Ad Buyer
Company: Project Growth
Industry: Marketing Services
Location: Remote (Kenya)
Experience Level: Mid-Senior level
Employment Type: Contract
Job Functions: Purchasing, Supply Chain
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Job Description:
Join a dynamic marketing agency specializing in digital solutions for dental practices as an Ad Buyer. This role focuses on proficiently managing and optimizing Google and Meta ad campaigns with a specialization in dental services.
Responsibilities:
- Ad Management: Oversee and optimize Google and Meta ad campaigns for dental clients.
- Cost Per Acquisition Focus: Aim for a lower cost per acquisition as the primary success metric.
- Landing Page Review: Evaluate client landing pages to develop effective ad graphics and content.
- Design and Copywriting: Utilize design and copywriting skills to craft compelling ad materials.
- Analytical Skills: Analyze ad performance and pivot strategies quickly based on data insights.
- Target Audience Research: Conduct in-depth research to understand the target audience for dental services, tailoring ad campaigns accordingly.
- Campaign Reporting and Analysis: Provide detailed reports on ad campaign performance, offering insights and recommendations for optimization.
Qualifications:
- Proven experience in Google and Meta ads, particularly in the dental or medical field.
- Experience in other ad-buying platforms such as Twitter, Reddit, and TikTok is advantageous.
- Managed a minimum of $5k ad spend in previous roles.
- Some design experience, particularly with Canva.
- Strong analytical skills, high EQ, and excellent communication.
- Ability to work autonomously and solve problems efficiently.
What Success Looks Like:
- Prompt Communication and Troubleshooting
- Effective Ad Campaigns
- Creative Ad Content
- Data-Driven Decisions
Application Process:
To be considered for this role, follow these steps:
- Fill in the application form.
- Record a video showcasing your skill sets.
This role is ideal for a smart, ambitious individual experienced in ad buying and passionate about delivering high-performing ad campaigns. If you have the necessary skills and experience and are excited to work in a dynamic, fast-paced environment, we invite you to apply.
