Job Title: Digital Marketing Specialist – WFH
Company: Outsourced
Industry: Outsourcing and Offshoring Consulting
Location: Remote Kenya
Experience Level: Entry level
Employment Type: Full-time
Job functions: Marketing, Sales

About the Company:

Outsourced is a leading ISO certified Philippines staff outsourcing company, offering dedicated quality remote staff and offshore staffing services. With over 10 years of business experience, we specialize in providing professional staff who exceed expectations and deliver premium offshore solutions. Join us and save up to 75% compared to hiring locally.

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Job Description:

Join our team at Outsourced as a Digital Marketing Specialist – WFH. You will play a pivotal role in driving brand awareness, online engagement, and attracting new clients for our luxury experiences.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies across various channels.
• Conduct in-depth keyword research, manage paid advertising campaigns, and create engaging social media content.
• Plan and execute email marketing campaigns, write high-quality blog posts, and analyze website traffic and campaign performance.
• Stay updated with the latest digital marketing trends and technologies, constantly evaluating and recommending new marketing opportunities.
• Collaborate with internal teams to ensure seamless integration of digital marketing efforts.
• Write high-quality blog posts and website copy that showcase our unique offerings in luxury experiences.
• Analyze website traffic and campaign performance using web analytics tools to optimize marketing strategies.

Qualifications:

• Minimum 3 years of experience in digital marketing, with demonstrably successful campaigns across multiple channels.
• Strong understanding of SEO principles and best practices, Google Ads, and other PPC platforms.
• Exceptional social media marketing skills, including content creation, community management, and paid advertising.
• Excellent writing and editing skills, proficiency in web analytics tools (Google Analytics, etc.).
• Strong organizational and time management skills, with excellent communication and interpersonal skills.
• Excellent communication and interpersonal skills, with a genuine passion for luxury experiences.
• Familiarity with WordPress and applications like Canva for marketing material creation.

Additional Notes:

• Work Schedule: 8am to 5pm PH
• WFH setup requires at least 20mbps internet connection at home.