Company: Truelancer

Location: Nigeria

Job Type: Full-time, Entry level

Industry: Staffing and Recruiting

Job Functions: Marketing

About Us:

Truelancer is a Global Freelance Marketplace, connecting businesses with over 600,000 authentic and experienced freelancers. Launched in Sep’14, our platform enables businesses to hire freelancers/contractors on-demand, scale their operations, and save time. We’re a dynamic community of professionals committed to transforming the freelance landscape.

Job Description:

As an Email Marketing Specialist at Truelancer, you play a crucial role in developing and executing effective email marketing campaigns. Your responsibilities involve planning, creating, and analyzing campaigns to engage our audience, boost conversions, and enhance brand loyalty.

Responsibilities:

• Plan, create, and execute engaging email marketing campaigns aligned with our marketing objectives.
• Craft compelling email content, including promotions, newsletters, and product updates tailored to target audiences.
• Analyze and report on email campaign performance, providing actionable insights for improvement.
• Stay updated on industry trends and best practices in email marketing.
• Collaborate cross-functionally to maintain brand consistency in email communications.
• Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3 years of proven experience as an Email Marketing Specialist.
• Strong analytical skills and proficiency in email marketing platforms.
• Exceptional written communication skills with an eye for detail.
• Data-driven mindset, with the ability to interpret and act on email performance metrics.

Preferred Skills:

• Familiarity with HTML and email marketing best practices.
• Strong project management skills and the ability to meet deadlines.
• Creative problem-solving abilities in optimizing campaign performance.

What We Offer:

• Competitive salaries in the industry.
• Opportunities for professional growth and advancement.
• Collaborative and dynamic work environment.
• A warm and friendly company culture.

If you’re a creative thinker with a passion for email marketing, join us in shaping the future of freelance collaboration. Apply now to be a key player in driving our marketing strategies forward.