Job Title: Email Marketing Support
Location: Kenya (Remote)
Type: Part-time
Company Description:
Room 214 is a growth studio that combines art and science to offer a deeper understanding of customers, resulting in effective branding, marketing, and sales. We employ proven theories blended and bended to create a coherence method framework. Our business intelligence, influencer marketing, search engine optimization, blog development, and search marketing services have enabled us to grow from 11-50 employees since our inception in 2004.
Job Description:
We are looking for an experienced Email Marketing Support specialist to join our team in Kenya on a part-time basis. The ideal candidate should have a minimum of 2 years of experience working for a direct-to-consumer brand and possess a good knowledge of digital marketing, AMPscript, conversion rate, direct-to-consumer marketing, email marketing, and SQL.
Responsibilities:
• Build and run automated, lifecycle, and ad hoc email campaigns • Implement and own practices like calendaring, segmentation, A/B testing, and email marketing automation • Tracking essential metrics and improving processes (e.g., open rates, unsubscribes, customer acquisition costs, sales conversion rate, pages visited, bounce rates) • Improving the onboarding, engagement, and retention of our customer’s client base. • Testing, measuring, and optimizing the impact of email marketing campaigns. • Collaborating with others to ensure email is supporting Customer Acquisition, Purchase Frequency, and Average Order Value tactics. • Can set up and run: welcome emails, transactional messages, abandon cart emails, lead nurturing, newsletters, drip campaigns, survey/reviews • Build HTML emails and reusable templates. • Ensuring emails follow industry standards and best practices.
Hiring Job: Senior Full-Stack Engineer
Requirements:
• Minimum 2 years of experience working for a direct-to-consumer brand • Good knowledge of HTML and CSS. • Basic knowledge of scripting languages (Javascript, AMPscript & SSJS) • Editing tools such as Photoshop for image resizing • Email & Marketing Automation platforms including experience with Klayvio, MailChimp, Shopify
If you are a creative thinker with a passion for driving growth, please send your application to kenyajobs@room214.com by 27th April 2023. We look forward to hearing from you.
