Job Title: Full-Time Digital Marketing Specialist – Advertising Expert

Company: Outsourced

Industry: Outsourcing and Offshoring Consulting

Location: Kenya

Experience Level: Seniority level: Entry level

Employment Type: Full-time

Job Functions: Marketing, Sales

Enhance Your Job Application with Wibblex Jobs Membership:

Revamp your job application with the Wibblex Jobs Membership, a resource designed to assist you in creating impressive CVs, compelling cover letters, and impactful LinkedIn profiles. With monthly renewals, this membership ensures continuous support, enhancing your job search. Leverage the benefits of Wibblex Jobs Membership.

Job Summary:

Join Outsourced as a Home-based Digital Marketing Specialist – Advertising Expert. Bring your hands-on digital marketing expertise and growth hacking mindset to contribute significantly to our growth in the competitive tech market.

Job Description:

We are seeking a Digital Marketing Expert with strategic insight and hands-on experience in managing and executing digital advertising campaigns. This role involves leveraging web analytics, optimizing ad targeting, and understanding lead attribution across the buyer’s journey.

Responsibilities:

• Manage and execute digital advertising campaigns, emphasizing lead generation and ROI optimization.
• Oversee campaigns on key channels: LinkedIn, Google Ads, and Facebook.
• Conduct A/B testing for continuous campaign performance improvement.
• Utilize web analytics, Google Tag Manager, and other tools for performance tracking and analysis.
• Implement SEO best practices for enhanced search engine rankings.
• Expertly manage HubSpot workflows, lists, forms, pages, and marketing tools.
• Allocate and manage digital advertising budgets effectively.
• Analyze lead attribution across the buyer’s journey to inform marketing strategies.
• Stay informed about current digital marketing trends and technologies.

Qualifications/Experience:

• Bachelor’s degree in marketing, communications, or a related field (preferred).
• 5+ years of hands-on experience in B2B digital marketing, including expertise in digital advertising, LinkedIn Ads, Google Ads, SEO, and HubSpot.
• Demonstrated ability in data-driven marketing, A/B testing, and web analytics.
• Strong analytical skills, proficiency in tools like Google Analytics and Google Tag Manager.
• Excellent communication and collaboration skills.
• B2B marketing experience in the software or technology industry.
• Very strong understanding of ad asset and copy optimization for various channels and audiences.
• Very strong understanding of best-practice retargeting practices, conversion attribution, and customer touchpoint journey analysis.
• Very strong English communication skills.

Preferred Skills:

• Certifications in Google Ads, Facebook Blueprint, LinkedIn Advertising, HubSpot.
• Self-motivated with a results-oriented and growth hacking approach.

Work Schedule:

• Monday to Friday; 7 AM to 4 PM (Manila Time)

Work Location:

• Home-based
• Strong internet connection required (minimum of 20 MBPS)

Embark on an exciting journey with Outsourced, contributing your expertise to our dynamic team and driving success in the outsourcing and consulting industry.