Job Title: Marketing Campaign Lead
Company: Fortra
Industry: Software Development
Location: United States Remote
Experience Level: Mid-Senior level
Employment Type: Full-time
Job functions: Marketing, Sales

About Fortra:

Fortra, formerly known as HelpSystems, is dedicated to addressing cybersecurity challenges by offering cutting-edge solutions and exceptional support. With a mission to provide effective solutions to complex cybersecurity problems, Fortra empowers organizations to enhance their security posture while reducing operational burdens. We believe that with tenacity and innovation, no cybersecurity challenge is insurmountable.

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Job Description:

Fortra is seeking a dynamic Marketing Campaign Lead to drive and analyze digital marketing programs and campaigns. In this role, you will collaborate with the marketing team to execute various initiatives, including lead nurturing, demand generation, and channel enablement.

Responsibilities:

• Coordinate and manage digital marketing programs and campaigns.
• Collaborate with the marketing team to define project goals and timelines.
• Evaluate campaign performance across web, email, and social channels.
• Assist in content creation, including blogs, emails, and social media posts.
• Gather feedback from the sales team and report on campaign results.

Qualifications:

• Bachelor’s degree in communications, marketing, or related field.
• 3-5 years of marketing experience, preferably in the technology/software industry.
• Proficiency in digital marketing techniques and tools.
• Strong project management skills with the ability to manage complex campaigns.
• Excellent communication skills, both verbal and written.
• Experience with social media, SEO, and SEM is advantageous.
• Familiarity with CRM systems, marketing automation, and analytics tools is a plus.

About Us:

At Fortra, we prioritize innovation, employee satisfaction, and customer success. With our unique approach to cybersecurity and a commitment to excellence, we offer a supportive work environment and opportunities for professional growth. Connect with us on LinkedIn to learn more about our culture, benefits, and perks.