Company: Persona

Location: Latin America

Job Type: Full-time

Industry: Technology, Information and Media

Job Functions: Marketing, Customer Service, Business Development

About Us:

Persona stands at the intersection of global talent acquisition and innovative workforce solutions. Rooted in the vision of reshaping the talent landscape, our founders at Stanford University envisioned a company that partners with leading enterprises and emerging startups worldwide. Today, we’re making that vision a reality, collaborating with industry leaders and backed by renowned investors.

Who’s Building Persona?

We are a collective of driven and pragmatic problem solvers, enthusiastic about innovation, and dedicated to our clients’ success. Spanning the globe, our team members bring diverse perspectives, a strong work ethic, and a commitment to fostering an environment where learning and improvement are constants in our day-to-day operations.

We’re Searching for a Marketing Lead.

Role Overview:

As a Marketing Lead, you will drive our growth marketing strategies, leading a team responsible for scaling Persona’s presence globally. With your expertise, we will reach and engage millions, optimizing our significant marketing budget to maximize ROI and fuel the company’s growth.

What You’ll Achieve:

• Develop and oversee a sustainable, scalable growth marketing strategy that propels Persona’s expansion.
• Lead a talented team across various marketing domains, fostering a culture of innovation and high performance.
• Collaborate with cross-functional teams to refine our marketing technology stack and data capabilities.
• Utilize analytics to understand our marketing funnel dynamics and identify new growth opportunities.
• Shape and advocate for a robust attribution model that accurately forecasts and reports on ROI.

Key Responsibilities:

• Steer overall marketing performance metrics, ensuring alignment with our business objectives.
• Craft and execute comprehensive demand generation strategies that drive new and expansion revenue.
• Lead multi-channel marketing campaigns to boost pipeline and revenue.
• Partner with sales and marketing operations to synchronize strategies, enhance lead conversion, and monitor campaign effectiveness.
• Innovate and maintain optimal team structures, balancing in-house expertise and outsourced talent as needed.

Qualifications:

• 4+ years of B2B marketing experience with a proven focus on growth and pipeline development.
• Strong leadership experience with a track record of developing demand generation teams.
• Excellent analytical skills, with the ability to question assumptions and use creativity to drive business results.
• Effective communication skills, conveying complex strategies with clarity and authority.
• The agility to thrive in a fast-paced, high-growth environment, leading a diverse and high-performing team.

What We Offer:

• Best salaries in the industry
• Fully and permanently remote role
• Opportunities for growth and advancement
• A fast-paced and collaborative environment
• Warm and friendly company culture
• Full benefits

Commitment to Diversity:

Persona is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for all team members. We encourage candidates with diverse backgrounds and experiences to apply, even if not all qualifications are met.

If you are a visionary marketer who thrives on challenge and innovation, we invite you to join Persona. Together, we will continue to reshape the talent landscape and create meaningful impact worldwide.