Company: Truelancer
Location: Kenya (Remote)
Job Type: Full-time, Entry level
Company Description:
Truelancer is a global freelance marketplace and network, connecting businesses with over 600,000 freelance professionals. The platform allows businesses to hire freelancers/contractors on-demand to scale their operations efficiently. Truelancer also offers service gigs for quick project initiation and time-saving solutions. With a team of 11-50 employees, Truelancer operates in the staffing and recruiting industry.
Job Description:
Truelancer is seeking a talented Digital Marketing Specialist to work on various projects. As a Digital Marketing Specialist, you will play a crucial role in shaping the company’s visual identity and creating compelling designs across different mediums. If you have a passion for innovative design, attention to detail, and expertise in branding and illustration, we want to hear from you.
Responsibilities:
- Develop and implement digital marketing strategies: Drive online traffic, engagement, and conversions through effective digital marketing strategies.
- Conduct market research: Identify target audiences and optimize marketing campaigns based on market insights.
- Manage and optimize digital marketing channels: Handle social media, email marketing, SEO, PPC, and content marketing to maximize their effectiveness.
- Create engaging content: Develop compelling content for digital platforms, including social media posts, blog articles, and email newsletters.
- Analyze campaign performance: Utilize data and metrics to identify trends, insights, and optimization opportunities.
- Collaborate with cross-functional teams: Work closely with designers and developers to ensure consistent brand messaging and effective campaign execution.
Requirements:
- Minimum of 2 years of experience in digital marketing or a related field.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Facebook Ads Manager, and email marketing software.
- Strong knowledge of digital marketing channels, strategies, and best practices.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Up-to-date with the latest digital marketing trends and technologies.
Availability: Flexible
Join the Truelancer team as a Digital Marketing Specialist and contribute your skills to a global freelance marketplace. Apply now to be part of a dynamic company that connects businesses with talented professionals, enabling scalable growth and successful project execution!
