Job Title: Digital Marketing Manager, Retention – Remote

Company: McAfee

Industry: Computer and Network Security

Location: Remote (Spain)

Experience Level: Seniority level: Mid-Senior level

Employment Type: Full-time

Job Functions: Marketing, Sales

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Job Description

Role Overview

The Digital Marketing Manager, Retention at McAfee plays a pivotal role in driving key business metrics through data-driven experimentation and optimization. Reporting directly to the Director of Marketing, this position is responsible for collaborating with cross-functional teams, identifying landing page optimization opportunities, and executing strategic initiatives to enhance customer experience through personalization. The role is fully remote and based in Spain, with preference given to candidates in Spain.

Responsibilities

• Collaborate with cross-functional teams to drive key business metrics through experimentation and marketing initiatives.
• Lead creative optimization for the customer journey, emphasizing relationship-building, engagement, and monetization opportunities.
• Utilize quantitative data and customer insights to identify optimization opportunities for personalized customer communication.
• Gather and analyze data from multiple sources, extracting key KPIs and insights to understand test results and guide future strategies.
• Proactively manage projects to meet deadlines, prioritize tasks, and escalate issues as needed.

Qualifications

• Minimum of 6 years of relevant professional experience in a similar role.
• Demonstrated success in improving customer experience through landing page optimization and journey personalization.
• Proven ability to drive multiple initiatives in a fast-paced, innovative environment.
• Strong interpersonal communication skills for developing key relationships and influencing teams.
• Passion for achieving impact through tactical execution.
• In-depth understanding of the A/B testing process and experience with data-driven experimentation.
• Proficiency in analyzing, interpreting, and leveraging quantitative and qualitative data for customer insights.
• Familiarity with Adobe Analytics, Adobe Target, or similar analytics and testing platforms such as Google Analytics and Optimizely.

Company Overview

McAfee is a leader in personal security for consumers, focusing on protecting people, not just devices. McAfee offers integrated, intuitive solutions that adapt to users’ needs in an always-online world, empowering them to live securely through the right security at the right moment.

Company Benefits And Perks

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

McAfee is committed to diversity, prohibiting discrimination based on various factors, and encourages employees to bring their authentic selves to work every day.