Job Title: Marketing Manager, IgniteTech (Remote) – $100,000/year USD

Location: Nairobi, Nairobi County, Kenya (Remote)

Job Type: Full-time, Mid-Senior level

Company Description:

Crossover is on a mission to democratize access to impactful, high-paying jobs. With a scenario-based testing model, we match top talent around the world with opportunities to manage all types of initiatives, from software development to quality assurance to growing solution roadmaps. We have over 3,500 partners in more than 116 countries, including IgniteTech. IgniteTech is a leading enterprise software solution provider with industry-leading clients worldwide.

Job Description:

We’re seeking an innovative self-starter with strong content creation skills to join IgniteTech as a Marketing Manager. You’ll be part of a growing global marketing team, supporting our accelerated growth plans over the next five years. As a data-driven marketer, you’ll enjoy continuous testing, optimizing, and improving global marketing campaigns. Your key responsibilities will include developing comprehensive marketing campaigns and programs to drive demand, resulting in high-quality leads that convert to sales opportunities.

Key Responsibilities:

• Develop comprehensive marketing campaigns and programs to drive demand, resulting in high-quality leads that convert to sales opportunities.
• Drive lead management and nurturing projects to increase funnel velocity and opportunity conversion.
• Partner across the team to build “buyer journey” campaign strategies.
• Steer team members to execute quarterly plans and events that drive MQLs.
• Plan and execute multi-tactic marketing programs for demand generation and lead nurturing programs, including email marketing, events, webinars, direct mail, print advertising, etc.
• Provide reporting and closely monitor and analyze the health of marketing contribution to the sales pipeline, program ROI, customer growth and penetration, contact acquisition, and activity.

Hiring Job: Marketing Content Creator

Basic Requirements:

• University degree (Bachelor’s or Master’s) in business, marketing, English, communications, journalism, or similar.
• 3+ years of direct, hands-on experience in developing and delivering integrated B2B marketing campaigns, including content, with email as the core component.
• Previous experience updating an employer’s English-language website for marketing campaigns.
• At least 3 years of Hubspot campaign management experience.

Skills Required:

• Business Analysis
• Business Development
• Business Planning

If you’re a marketer looking for a new opportunity that offers extraordinary growth and responsibility, IgniteTech is looking for you. Apply now and be part of a dynamic team that ignites business performance for thousands of customers globally.