Job Title: Product Marketing Manager – Web3, Kenya
Location: Kenya Remote
Contract · Mid-Senior level
About the Company:
Opera is a leading global technology company on a mission to provide fast, efficient, and personalized browsing experiences. With our flagship product, Opera Mini, trusted by millions of users worldwide, we are expanding our offerings into the fintech and crypto space. We are seeking a talented and motivated Product Marketing Manager to drive the growth of an exciting new product in this industry.
Role & Responsibilities:
- Develop and execute a comprehensive marketing strategy for our new product targeting local markets in Kenya, Nigeria, South Africa, or Ghana.
- Conduct in-depth market research to identify trends, opportunities, and key players in the local fintech and crypto industries.
- Collaborate with cross-functional teams, including product management, to optimize product features and ensure market fit.
- Develop and manage marketing campaigns, including content creation, event planning, and digital marketing initiatives.
- Monitor and analyze the performance of marketing efforts, adjusting strategies as needed to achieve business goals.
- Maintain a deep understanding of local market conditions, regulations, and competitive landscape related to cryptocurrency.
- Build and maintain relationships with local partners, influencers, and media outlets to increase brand visibility and market reach.
Job Requirements:
- Bachelor’s degree in Marketing, Business, or Engineering.
- At least 3 years of relevant work experience, ideally in the app, fintech, or crypto industry.
- Proven experience in product management or a high-level product mindset.
- Strong understanding of local market conditions with regard to cryptocurrency, including trends and key players.
- Excellent communication, presentation, and interpersonal skills.
- Self-starter with the ability to work independently and collaboratively with cross-functional teams.
- Familiarity with marketing analytics and tools to measure campaign effectiveness.
An Ideal Candidate’s Profile:
- Prior experience in a product management role.
- Existing network of contacts within the local fintech and crypto industries.
Diversity and Inclusion:
At Opera, we value diversity and inclusion as they make us stronger as a business. We are committed to attracting, recruiting, and retaining people who reflect the diverse nature of our business, clients, and communities, regardless of nationality, ethnicity, faith, belief, sexual orientation, gender identity, social background, age, or disability.
What’s on Offer:
We offer a competitive salary, a supportive work environment, and the opportunity to contribute to the growth of an innovative product in the fintech and crypto space. If you have a passion for marketing and a deep understanding of the local market, we would love to hear from you.
Interested? We will review applications continuously, so apply now! We are looking forward to hearing from you.
About Us:
Opera is a prominent web innovator at the forefront of Internet technology for over 25 years. With a rapidly growing base of hundreds of millions of monthly active users, Opera is dedicated to delivering exceptional online experiences. Our comprehensive suite of products includes cutting-edge PC and mobile browsers, the newsreader Opera News, a revolutionary video streaming service called Loomi, and gaming and sports apps. We have a global presence and a commitment to innovation and exceptional user experiences.
To learn more about Opera, visit our website at https://www.opera.com.
Headquartered in Oslo, Norway, Opera has significant offices around the world and operations in many countries. As a publicly-traded company listed on the Nasdaq stock exchange under the ticker symbol “OPRA,” we continue to lead the way in web technology and online services.
Overview:
For 25 years, Opera has been at the forefront of building ideas, bringing together exceptional international teams of developers, coders, researchers, marketers, and support professionals.
